Considered is the sustainability of chilled produce distribution and supply chains. A technique known as Quality Controlled Logistics, which aims to control logistics based on the current and predicated quality of fresh produce, is critically analysed with respect to the actual features of modern international distribution and supply chains. Several features of these distribution and supply chains render RFID-enabled Quality Controlled Logistics unsuitable as a tool for improving sustainability. Hence it is proposed that other, non Information and Communication Technology (ICT) solutions should be pursued to improve sustainability, and that ICT could be better deployed in support of improving the quality of produce that is fed into these distribution and supply chains.