This brief suggests that although income from poultry production is affected significantly by supply and demand shocks, effects on household income are limited due to the low share of poultry in households??? total income. Poultry-related supply and demand shocks, however, can result in income effects beyond poultry production through changes in incomes from maize and other food crops, and from labor involved in the poultry supply chain. With the high poultry imports to Ghana, supply and demand shocks on the domestic poultry sector are significant if the imports will be non-substitutes to the domestic poultry.