This study uses the same data set and econometric models (i) to predict and profile which households are most likely to be poultry producers and which are most likely to keep larger smallscale flocks (6–500 birds), to understand who would be most affected in case of an HPAI outbreak, and (ii) to assess the impact of a potential HPAI outbreak on livelihood outcomes, including income and wealth (measured as value of assets). Such information is expected to assist in the design of efficient, effective, and equitable interventions for HPAI mitigation and control in Ghana.