Insurance is a potential solution to these problems of pervasive and costly risk. Yet, insurance is most notable for its absence in low-income rural areas. While there are many reasons why insurance contracts are not offered in these areas, the innovation of a new generation of financial technologies built around the concept of parametric or index insurance raises the prospect that insurance instruments could be made to sustainably work in low-income environments. It remains to be seen if these index insurance products can resolve the problems of poverty and thin financial markets, yet the first challenge is to innovate and pilot effective, livelihood-focused index insurance contracts for which there is effective demand.