This study presents a characterisation of fufu marketing systems in Southwest Nigeria. It forms part of a wider three-year research project funded by the United Kingdom’s DFID Crop Post-Harvest Research Programme, which seeks to identify an approach for the commercialisation of fufu processing in Southwest Nigeria that will contribute to poverty elimination and sustainable rural livelihoods.
The marketing outlet approach was the framework employed in this study. The approach relies on the identification of key supply areas and traces outlets up to their respective destination markets. In-depth analysis of five, quite diverse processing locations in Ogun State was undertaken to capture a variety of marketing chains and arrangements at operation in Southwest Nigeria. The principal data and information for the study were gathered through formal questionnaires and informal semi-structured interviews with key informants. Interviewees included processors, primary market assemblers, urban wholesale and retail traders, transporters, food vendors and restaurant owners.