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Farmer segmentation – How companies can effectively target support for smallholder farmers in global supply chains
Published by:
Online Location
https://www.farmerincomelab.com/sites/g/files/jydpyr621/files/2022-12/Farmer-Segmentation-guide-portrait.pdf
Publication date
12/12/2022
Language:
English
Type of Publication:
Books
Focus Region:
Global
Focus Topic:
Market / Trade
Agricultural Value Chains / Agri-Businesses
Author
Farmer Income Lab
Farmer segmentation is the practice of placing farmers into distinct groups to enable a deeper understanding of their challenges and needs in order to develop more targeted, effective solutions. Segmentation has emerged as a valuable approach that can improve the effectiveness and impact of sourcing strategies and farmer support programs, delivering better results for all.