This paper summarises a series of related studies that have been undertaken to understand and develop a system for the production of high-quality chips for identified markets. These studies have investigated: the markets for the cassava chips, consumer perceptions, improvements to the chipper to increase ergonomic performance, on-farm participative trials of a chip production system, availability of credit, suitability of use of the product in layer, broiler and pig diets, consumer sensory evaluation and trader panel assessments for the human food market. The results of these studies are briefly outlined as is the importance of considering the whole product production and marketing system.