The increased digitization of the economy opens opportunities to use the data trails that the digitization process creates. While more affluent
segments generate more and more valuable data trails (e.g., transactional and credit history) many low-income people also generate rich data trails (e.g., airtime data, social media engagements, mobile money data) that are not being fully leveraged in the design and delivery of financial services. This is due to multiple factors including limited availability of data to financial service providers (FSPs), legacy technology and legacy business models, low capacity in data processing and analytics, limited infrastructure, and regulatory barriers.