This brief summarizes a study that (i) investigated factors that affect participation in small-scale poultry production and profiled those households most likely to be poultry producers and those most likely to keep larger flocks, and (ii) assessed the potential impact of HPAI supply and demand shocks on a livelihood outcome, namely, livestock wealth. Such information is expected to assist in the design of efficient, effective, and equitable interventions for the control and mitigation of potential HPAI outbreaks and associated shocks. The study used data from the most recent nationally representative Household Income, Consumption and Expenditure (HICE 2004-2005) and econometric models.