The Indian economy is an agrarian economy in nature with agriculture contributing to approximately 20% of the country’s Gross Domestic Product (GDP) and providing livelihood to almost 65% of the population in India. Farming households account for approximately 60% in rural areas and direct income from farming activities accounts for over 50% of farm household incomes. This emphasizes the importance of agriculture and agricultural markets in India. Though India enjoys a leadership position in the production of several agricultural commodities, especially horticultural produce, its share in the global market is minimal due to the lack of competitiveness on cost and quality front.