USDA’s Risk Management Agency (RMA) launched an online resource to aid farmers and ranchers in focusing on how to protect against down-side risks, as well as how best to take advantage of up-side opportunities in the market. Producers are able to complete two exercises online which give them a look at their risk management situation. First is the Risk Management Checklist, a three-page list of questions to stimulate conversation among the family or leadership team of any farm or ranch operation. The second is a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis, a commonly used planning exercise in the business world, recognizing that small- to medium-sized farms are serious businesses which must use the same tools as any other modern business.