Through a historical, empirical, and conceptual critique of the feed-the-world myth, authors argue that the productivist framework that underwrites it both enables capitalist extraction and undermines its purported aim of addressing hunger. Crucially, the feed-the-world trope is being reinvented through a logic of sustainability that functions to obstruct alternative approaches to the food system—including land sovereignty and agroecology—that challenge the colonial-capitalist relations upon which our current food system is built.