[World Resources Institute] Almost 90% of the world’s forest loss is driven by the expansion of agriculture, thanks to growing consumer demand for commodities like coffee, cocoa, beef, soy, palm oil and timber. Because of this, governments, businesses and NGOs are increasingly targeting action to reduce deforestation in this sector. Several markets are developing policies that prohibit the sale or importation of products grown on deforested land, while hundreds of consumer goods companies have made zero-deforestation pledges.